At Rule1, we believe that a strong brand identity is crucial for any business. Your brand is how your customers interact with your business and it's important to make sure those interactions are positive and memorable. That's why we're excited to share our recent work with Spiral3D.
Spiral3D is a budget brand of 3D printing filament that's focused on unique and beautiful color options for standard materials. Their brand is all about having fun and creating exciting and novel pieces. When we started working on their brand identity, we knew we had to create something that would be versatile, memorable and most importantly, budget-friendly.
One of the first things we considered was where the Spiral3D logo would appear most often. We knew it would be on the product and packaging, as well as digital banners and product pages. We also knew it would be used by resellers, which meant it needed to be simple and available in a variety of file types.
Taking all of this into consideration, we decided to create a combination mark for Spiral3D. The inclusion of an icon allows for more versatility when it comes to small labels or circular digital icons. We chose purple as the main brand color because of its relation to creativity and magic, and because it's a less common color in the filament space, which allows it to stand out from the crowd.
But a brand identity is more than just a logo and color palette. It's about creating a consistent experience for your customers, from the moment they see your product on the shelf to when they visit your website. At Rule1, we take a holistic approach to brand identity, planning out touchpoints tailored to the user experience. We want to make sure that every interaction with your brand is a positive one.
If you're looking to create a strong brand identity like Spiral3D, we can help. Our talented design team can put together a kick-ass logo and branding plan that's tailored to your business.
Contact us today to learn more about our brand identity creation services.